About Generation Pep

Generation Pep is a non-profit organisation initiated by the Swedish Crown Princess Couple, with the vision that all children and young people in Sweden should have the ability and desire to live an active and healthy life. Therefore, Generation Pep works to spread knowledge and engage both people and organisations in a joint effort to make it easier for children and young people to live a healthy life. To have a chance to succeed with this long term vision, Generation Pep wants to involve the whole community in the work - from local enthusiasts to politicians and policymakers.




We don’t get enough exercise and we don’t eat well enough. That might not sound too serious, but in fact this combination is one of our greatest health hazards, with consequences such as depression, diabetes type 2, sleep disorders, stroke, heart attack, dementia and osteoporosis. Our lifestyles are literally killing us and it is time to take this problem seriously.

Sweden is one of Europe’s most sedentary countries.

Sweden is one of the most sedentary countries in Europe and the percentage of children who achieve the recommended amount of physical activity – one hour a day – is small. Swedish four-year-olds sit still nearly half of their waking hours and only one out of eight thirteen-year-olds gets enough exercise every day.

Seventy-five percent of Swedish children eat less than the WHO-recommended intake of 400 grams of fruit and vegetables a day and twenty-two percent of the daily diet of Swedish children is made up of different types of sugar, more than twice as much as WHO’s recommended intake of ten percent.

Together we are GEN-PEP!

We are facing a huge and difficult challenge that we cannot solve on our own. It is going to require hard work from many people for a long time. We have received help from partners in this initial stage, but are always on the lookout for others who want to get involved in our children’s and young people’s health.


Founding Partners

      • Cristina Stenbeck Youth Foundation


Knowledge Partners